We explain what is happening and what to do, with the numbers in hand
SEO and digital strategy specialist
Professional with more than 7 years of experience in SEO and digital strategy.
When Google shows an AI summary, users click a result half as often, and the top position loses up to 58% of its CTR. We reviewed the Pew, Ahrefs and Seer Interactive studies to understand what is changing in SEO.
Paulina · October 22, 2026
Chile tops the Latin American Artificial Intelligence Index for the fourth year running, but business adoption is still low, especially among small companies. We review data from ECLAC and Eurostat, and how to get started without a big investment.
Paulina · October 22, 2026
Winning a new customer costs 5 to 25 times more than keeping an existing one, and a Google ad converts at 7.52% on average. These are the metrics to measure first, with benchmark figures to know whether you're on track.
Paulina · October 22, 2026
Google rewrites 6 out of 10 titles and more than half of meta descriptions, and only 43% of mobile sites pass Core Web Vitals. We reviewed the studies to separate the on-page practices that actually drive clicks from the myths.
Paulina · October 22, 2026