Online shopping in Chile: how much is sold online and which payment methods people use
Online shopping in Chile reached US$9,942 million in 2025, per the CCS. Debit dominates card payments: 62% of the amount, according to the CMF regulator.
· 2 min read
Online shopping in Chile keeps growing. According to the Santiago Chamber of Commerce (CCS), retail e-commerce sold US$9,942 million in 2025, and in the first quarter of 2026 it reached US$2,562 million, up nearly 15% in real terms. Online sales now account for about 12% of total retail.
US$9,942 M
Online sales in 2025
retail
15%
First-quarter 2026 growth
real, vs. 2025
CLP 80,000
Average ticket
first quarter of 2026
Source: CCS (May 2026)
View the data as a table
| Online sales in 2025 | US$9,942 M | retail |
| First-quarter 2026 growth | 15% | real, vs. 2025 |
| Average ticket | CLP 80,000 | first quarter of 2026 |
What people buy online in Chile
In the first quarter of 2026, half of online sales were technology and household goods:
The average ticket rose from CLP 77,000 to about CLP 80,000 in a year, and the CCS expects online shopping in Chile to exceed US$10,000 million by the end of 2026.
How people pay: debit rules
To see how Chileans pay, the best source is the CMF, the financial regulator. According to its 2025 Annual Report, the 8 card-processing companies handled US$131,131 million in payments during 2025, 10% more than the year before:
These figures cover all card purchases, not just online ones, but they show a debit-centric country: debit cards move almost two-thirds of the money.
The rise of prepaid accounts
Prepaid cards, like those of digital wallets, are still a small slice, but they are growing fast. According to the CMF, as of December 2025 there were 14 non-bank prepaid issuers (up from 2 in 2020), and balances in their accounts rose from US$17 million in 2020 to US$383 million in 2025. Several accounts of this kind, such as Tenpo's or Mercado Pago's, now also pay interest: we explain it in our article on where to invest with digital platforms.
What it means for you
- If you sell online, accept debit, no question. With 62% of the amount paid by debit, a store that doesn't accept it leaves out most buyers.
- Technology and home lead, but groceries are growing. Food and beverages are already 21% of online shopping in Chile.
- Digital wallets are gaining ground. Prepaid account balances grew more than twentyfold in five years. To measure where your sales come from, use our ROAS calculator.
Sources
- online shopping in Chile
- e-commerce
- payment methods
- debit cards
- buying behavior
- CCS