Black Friday 2026 in Chile: it arrives with an AI agent and 400+ companies, after US$561 million in sales in 2025
Black Friday 2026 in Chile runs from November 27 to 30, with 400+ companies and an AI agent. In 2025 it sold US$561 million, and 57% of sales were online.
· 2 min read
Black Friday 2026 in Chile now has its dates: it will run from 00:00 on Friday, November 27 to 23:59 on Monday, November 30, with more than 400 companies and deals in physical and online stores, the Santiago Chamber of Commerce (CCS) announced. The novelty this year is an artificial intelligence agent to make shopping easier.
US$561M
Total sales
online and in physical stores
10.5 million
Purchases
in four days
57%
Online sales
52% in 2024
Source: CCS, via Diario Estrategia (Dec 3, 2025)
View the data as a table
| Total sales | US$561M | online and in physical stores |
| Purchases | 10.5 million | in four days |
| Online sales | 57% | 52% in 2024 |
What Black Friday 2026 in Chile brings
- Four days of deals, from Friday, November 27 to Monday, November 30.
- More than 400 companies from different sectors.
- An AI agent and tools to make purchasing easier. The CCS has not yet detailed how it will work.
- Geolocated physical stores across Chile, shown on the official site cyber.cl and in the Cyber App, which also let shoppers check that a brand really takes part.
"We continue to promote initiatives that contribute to the development of commerce and strengthen consumer trust," said María Teresa Vial, president of the CCS.
How much Black Friday 2025 sold
The previous edition, from November 28 to December 1, 2025, slightly exceeded US$560 million in sales and totaled about 10.5 million purchases, according to CCS preliminary estimates published by Diario Estrategia. Compared with 2024, sales rose 2% in nominal terms and transactions 3.5%.
The digital channel kept gaining ground:
- 2024
- 2025
Source: CCS, via Diario Estrategia (Dec 3, 2025)
View the data as a table
| 2024 | 2025 | |
|---|---|---|
| Online | 52% | 57% |
| Physical stores | 48% | 43% |
| Black Friday 2025 figure | Value |
|---|---|
| Top sales day | Friday, November 28, about US$160 million (29% of the total) |
| Average ticket | Just over CLP 49,000 (−1% vs. 2024) |
| Average ticket in physical stores | About CLP 32,000 |
| Online brands | 476 |
| Physical stores | More than 2,000 |
| Fastest-growing sectors | Department stores, pharmacies and airlines (+24% to +35% nominal) |
Why it matters for marketing
With 57% of sales in digital channels and Friday accounting for almost a third of the total, Black Friday 2026 in Chile is largely decided in the first hours and online. The CCS's AI agent adds to other signs that AI in retail companies is moving from experiment to sales tool: since October 21, for example, brands can also advertise on ChatGPT in Chile. We review the state of AI in business in Chile, according to ILIA 2026, in a separate article.
What it means for you
- If your brand takes part in Black Friday 2026 in Chile: get your website and campaigns ready for Friday the 27th, the day that accounted for 29% of sales in 2025.
- If you sell in a physical store: the average in-store ticket was about CLP 32,000, lower than online; volume promotions can help raise it.
- If you work in digital marketing: watch how the CCS's AI agent works; it will show what consumers ask when looking for deals.
Sources
- Black Friday 2026 in Chile
- Santiago Chamber of Commerce
- e-commerce
- AI in business
- digital marketing