How to run a free online SEO analysis if you are not an expert: a guide for small businesses

Chile has 1,207,333 companies and 91.8% are micro or small businesses, according to INE's 2025 Unified Business Register. Most do not have an SEO expert, but they do have a website and customers who look for it on Google, which handles 90.23% of searches in the country (StatCounter, September 2026). A free online SEO analysis is the simplest way to find out whether your site is well prepared, without installing anything or knowing how to code.

1,207,333

Companies in Chile

2025

91.8%

Micro and small

of the total

90.23%

Searches made on Google

Chile, Sept. 2026

Source: INE, 2025 Unified Business Register and StatCounter, Sept. 2026

View the data as a table

Companies in Chile	1,207,333 | 2025
Micro and small	91.8% | of the total
Searches made on Google	90.23% | Chile, Sept. 2026

Step 1: choose which pages to check

You do not need to check the whole site. Pick three pages:

1. Your home page, the one people see when they search for your business name.
2. Your most important sales page: your main product or service.
3. Your contact or location page, if people look you up to visit your shop.

Step 2: run the free online SEO analysis

Copy the address of each page (for example, https://yourbusiness.com/services) and paste it into our online SEO analysis. No sign-up required. In seconds you will see a list of results in green, yellow and red.

✓▣Free toolFree SEO Checker: on-page SEO analyzerPaste a URL and check its title, meta description, headings, canonical, languages, images and links.Use tool →

Step 3: understand the five results that matter most

Result	What it is, in plain words	What it should say
Title	The blue text that appears in Google	What you offer and your brand, in 50 to 60 characters. E.g.: "Bakery in Ñuñoa: custom cakes to order - Dulce Mía"
Meta description	The grey text under the title in Google	A sentence that invites a click, 150 to 160 characters
H1	The main title visible on your page	A single clear title about that page's topic
Images without alt	Photos without a written description	Describe each photo: "three-tier chocolate cake"
HTTPS	The browser padlock	It should say "yes" on every page

Google explains in its starter guide that the title should be unique for each page, clear and concise. And it warns that it does not use the "meta keywords" tag, so if someone offers to fill it in for you, it is not worth it.

Step 4: write it down and prioritize

With the results of the free online SEO analysis, make a short list. Start with whatever is red on your home page and your sales page. A common mistake at small businesses: every page has the same title, for example just the company name. Changing that is simple and helps Google understand what each page offers.

Step 5: request the changes (or make them yourself)

If you use a platform such as WordPress, Shopify, Wix or Jumpseller, the title and the description can usually be edited in a field called "SEO" inside each page or product. If a provider manages your site, send them the list in this format:

• Page: full address.
• What to change: "the title says X; it should say Y".
• How to confirm: "after the change, I will check it with an online SEO analysis".

Once the changes are made, run each page through the online SEO analysis again to confirm they went live.

What this analysis will not tell you

A free online SEO analysis reviews a page's code, but it does not tell you where you rank on Google or how many people visit you. For that, create a free Google Search Console account. We explain its limits in our article on what an online SEO analysis can and cannot detect, and how to find your position in check your website ranking.