How many characters should an SEO title have: what an SEO title check of 27 Chilean websites reveals
An SEO title works best at 50 to 60 characters, according to 80,959 titles. An SEO title check of 27 Chilean home pages shows only one is in that range.
· 3 min read
How many characters should an SEO title have? Google does not give a figure: its documentation says there is no limit, but that the title is truncated "as needed, typically to fit the device width". The data do give a clue: in a Zyppy study of 80,959 titles, those with 51 to 60 characters were the ones Google rewrote least. We ran an SEO title check on 27 Chilean home pages and only one falls within that range.
How many characters should an SEO title have, according to the data
The Zyppy study (2022) measured how many titles Google changed by length:
| Title length | Titles Google rewrote |
|---|---|
| 1 to 5 characters | 96.6% |
| 20 characters or fewer | More than 50% |
| 51 to 60 characters | Between 39% and 42% (the lowest range) |
| Over 60 characters | More than 76% |
| Over 70 characters | 99.9% |
Across the web, titles tend to be long. The 2025 Web Almanac found that the median title has 79 characters on mobile and 77 on desktop. A quarter of pages exceed 117 characters.
What we found in the SEO title check of 27 Chilean home pages
We ran the home pages of universities, banks, news outlets and telecom companies through our SEO title check on November 13, 2026. The median title has 41 characters, much shorter than the web average. But the distribution is spread toward the extremes:
- 5 titles have fewer than 30 characters. They are usually just the institution's name, such as "Universidad de Chile" (20). On a home page that is reasonable, because people search for the brand, but in the Zyppy study titles of 20 characters or fewer were rewritten in more than half of cases.
- 14 are between 30 and 50 characters, most with the brand and a short phrase.
- Only 1 is between 51 and 60 characters.
- 7 have more than 60 characters, mostly at news outlets and telecoms. The longest has 104 and repeats the brand name twice.
By sector, the median was 35 characters at universities and 50 at news outlets and telecom companies.
How many characters should an SEO title have, or how many pixels
Google does not cut by number of characters but by available width: a "W" takes up more space than an "i". That is why two 60-character titles can look different. The 50 to 60 character rule is a practical guideline; to confirm how your title will look, use our SERP simulator, which measures it in pixels, and our SEO title check to see the actual title of any published page.
Recommended SEO title length by page type
| Page | Recommendation |
|---|---|
| Home page | The brand plus a phrase about what you offer. If the brand is very well known, a short title is fine |
| Category or service | The keyword first and the brand last, 50 to 60 characters |
| Article | The specific topic, without repeating the outlet's name twice |
| Product page | Product, main feature and store, without lists of keywords |
If Google changes your title anyway, review the causes in our article on why Google changes your page title.
What it means for you
- Aim for 50 to 60 characters on inner pages. That is the short answer to how many characters should an SEO title have. It is the range Google rewrites least, according to the available data.
- On the home page, prioritize clarity. A short title with the brand is acceptable; one over 70 characters is almost always truncated or rewritten.
- Measure before publishing. An SEO title check and a results simulator show you the problem before Google sees it.
Sources
- InfoByData's own measurement with the SEO Checker on the home pages of 27 Chilean websites, November 13, 2026
- Zyppy, "Google Rewrites 61% of Page Title Tags" (study of 80,959 titles, 2022)
- HTTP Archive, 2025 Web Almanac, SEO chapter (January 2026)
- Google Search Central, influencing your title links in search results
- how many characters should an SEO title have
- SEO title check
- title length
- title tag
- SERP simulator