SEO tool prices in Chile: how much Semrush, Ahrefs, Moz and SE Ranking cost in pesos
SEO tool prices for Semrush, Ahrefs, Moz and SE Ranking range from CLP 97,465 to CLP 442,036 a month before VAT. We compare plans, limits and cost per keyword.
· 4 min read
Subscribing to an SEO suite in Chile costs, on its entry plan, between CLP 97,465 and CLP 136,844 a month before VAT, according to the prices published on November 13, 2026 by Semrush, Ahrefs, Moz and SE Ranking, converted with the SII observed dollar rate (CLP 984.49 on November 12). The most complete plans exceed CLP 440,000 a month. We reviewed the SEO tool prices of the best-known suites, what each plan includes and how much you pay for each keyword you track.
SEO tool prices: table in dollars and pesos
All of them charge in dollars. The table shows the month-to-month price and its equivalent in pesos, before VAT:
| Tool and plan | US$ per month | CLP per month | Sites or projects | Tracked keywords |
|---|---|---|---|---|
| Moz Standard | 99 | 97,465 | 3 sites | 300 per month |
| Ahrefs Lite | 129 | 126,999 | 5 non-verified projects | 750 |
| SE Ranking Core | 129 | 126,999 | 10 projects | 2,000 daily |
| Semrush SEO | 139 | 136,844 | 5 sites | 500 daily |
| Moz Medium | 179 | 176,224 | 10 sites | 1,500 per month |
| Semrush Starter | 199 | 195,914 | 5 sites | 500 daily |
| Ahrefs Standard | 249 | 245,138 | 20 non-verified projects | 2,000 |
| SE Ranking Growth | 279 | 274,673 | 30 projects | 5,000 daily |
| Semrush Pro+ | 299 | 294,363 | 15 sites | 1,500 daily |
| Moz Large | 299 | 294,363 | 25 sites | 3,000 per month |
| Ahrefs Advanced | 449 | 442,036 | 50 non-verified projects | 5,000 |
Ahrefs also offers a Starter entry plan at US$ 29 a month (CLP 28,550), and all brands have enterprise plans with custom pricing. Keyword tracking frequency is not the same everywhere: SE Ranking and Semrush state it as daily and Moz as a monthly total, so the figures are not fully comparable.
SEO tool prices with annual billing: how much you save
Three of the four tools publish an annual billing discount:
| Plan | Monthly billing | Annual billing, per month | Savings |
|---|---|---|---|
| Moz Standard | CLP 97,465 | CLP 77,775 | 20% |
| SE Ranking Core | CLP 126,999 | CLP 101,599 | 20% |
| Semrush SEO | CLP 136,844 | CLP 115,510 | 16% |
Ahrefs says annual billing saves "up to 17%", but does not publish the exact price on its page.
Cost per keyword: another way to compare
A plan's price says little unless you look at what it includes. A simple way to compare is to divide the monthly price by the number of keywords you can track:
This calculation only measures rank tracking. Each tool has different strengths in backlink databases, keyword research, audits and AI features that the price per keyword does not capture. In addition, link and traffic databases are each company's own estimates, not Google data.
VAT and the exchange rate
Since June 2020, digital services provided from abroad pay 19% VAT in Chile under Law 21.210, and the SII expressly includes "making software available". If you buy as an individual, Semrush's entry plan goes from CLP 136,844 to about CLP 162,844 with VAT, and Moz's from CLP 97,465 to about CLP 115,983. If you buy as a company, check with your accountant how to record it.
The final amount also depends on the exchange rate your bank or card applies, which may differ from the observed dollar.
Before paying: what you can do for free
Not all SEO work requires a subscription. With free tools you can review the essentials of your site:
- On-page check of a page: our free SEO analyzer reviews the title, meta description, H1, canonical, images and structured data.
- Google data about your site: Google Search Console shows clicks, impressions and indexing.
- Free trials: Semrush offers a free plan with 10 reports a day and a 7-day trial on its paid plans; SE Ranking, 14 days with no credit card; Screaming Frog, a free crawler up to 500 URLs (the licence costs £199 a year).
We explain when each option makes sense in our article on free or paid SEO analyzers, and what each tool does for competitor research in SEO tools to monitor the competition in Chile.
What it means for you
- Calculate in pesos and with VAT. A US$ 139 plan costs more than CLP 160,000 a month for an individual in Chile. Project the annual cost before deciding.
- Compare by what you will use. If your priority is tracking many keywords, cost per keyword changes the ranking; if it is analyzing links, the database matters.
- Use up the free options first. An SEO analyzer and Search Console cover the basics of a small site. A subscription pays off when it saves hours of work.
SEO tool prices change often: check each tool's official page before subscribing.
Sources
- SEO tool prices
- Semrush
- Ahrefs
- Moz
- SE Ranking
- SEO analyzer