Online SEO analysis of 27 Chilean websites: what errors universities, banks, news outlets and telecoms have

How well do Chile's most visited websites handle on-page SEO? To find out, we ran an online SEO analysis of Chilean websites with our own SEO Checker on November 13, 2026. We reviewed the home pages of 36 sites in four sectors and got complete results for 27. The main findings: 8 of 27 home pages have no H1 in their HTML, 7 have titles over 60 characters and, of 2,431 images, 811 have no alternative text (33%).

8 of 27

Home pages without an H1

in the initial HTML

7 of 27

Titles over 60 characters

Google often truncates them

33%

Images without alt text

811 of 2,431

Source: InfoByData's own measurement with the SEO Checker, Nov 13, 2026

View the data as a table

Home pages without an H1	8 of 27 | in the initial HTML
Titles over 60 characters	7 of 27 | Google often truncates them
Images without alt text	33% | 811 of 2,431

How we did the online SEO analysis of Chilean websites

• Sample: home pages of 12 universities, 6 banks, 8 news outlets and 10 utility and telecom companies, chosen because they are heavily searched brands in Chile.
• Tool: our online SEO analysis, which reads the HTML delivered by the server without running JavaScript.
• Valid results: 27. The other 9 sites blocked the automated visit or delivered no content in the HTML, so they were excluded. By sector, that left 11 universities, 3 banks, 8 news outlets and 5 telecom companies.

It is a one-day snapshot of the home page only: it does not assess the rest of each site or its rankings.

Results of the online SEO analysis of Chilean websites, by sector

• Universities
• News outlets
• Telecoms

No H118%25%60%

Title over 60 characters9%38%40%

No meta description27%13%0%

More than one H118%38%20%

Source: InfoByData's own measurement with the SEO Checker, Nov 13, 2026. Universities: 11 sites; news outlets: 8; telecoms: 5

View the data as a table

	Universities	News outlets	Telecoms
No H1	18%	25%	60%
Title over 60 characters	9%	38%	40%
No meta description	27%	13%	0%
More than one H1	18%	38%	20%

Sector	Sites	No H1	No meta description	Images without alt
Universities	11	2	3	35%
News outlets	8	2	1	34%
Telecoms	5	3	0	15%
Banks	3	1	0	49%

Banks are not in the chart because only 3 of 6 returned results: the sample is too small to compare percentages.

What we found

Universities: the meta description is the weak spot. 3 of 11 home pages have no meta description. In addition, five titles use words like "Inicio" (Home) or "¡Bienvenidos!" (Welcome!). Google's documentation on titles asks site owners to avoid vague descriptors like "Home" for the home page. On the plus side, 8 of 11 have titles between 30 and 60 characters, the tidiest range in the sample.

News outlets: long titles and several H1s. 3 of 8 home pages have titles over 60 characters (the longest, 104) and 3 have more than one H1. Marking several headlines as H1 is common at news outlets, but Google warns that several headings with the same visual weight can be confusing when generating the result's title.

Telecoms: the H1 is missing. 3 of 5 home pages have no H1 in their HTML. On the other hand, all of them have a meta description and they take the best care of image alt text (only 15% without alt).

Banks: images without alt. Almost half of the images on the analyzed home pages (49%) have no alternative text. On one of them, the content loads with JavaScript, so the HTML analysis finds neither text nor an H1.

✓▣Free toolFree SEO Checker: on-page SEO analyzerPaste a URL and check its title, meta description, headings, canonical, languages, images and links.Use tool →

What they do well

Not everything is an observation. All 27 home pages use HTTPS, all declare their language, 25 have a canonical URL and 23 include structured data, such as Organization, WebSite or NewsMediaOrganization. These are signs of sites with technical work behind them. The areas for improvement are mostly about writing and templates: titles, descriptions, headings and alt text.

How to run your own online SEO analysis

Paste your home page URL into the free online SEO analysis and compare your results with your sector's. If you want to understand what this kind of tool can and cannot see, read what an online SEO analysis can and cannot detect. For the order in which to fix things, see how to read SEO analyzer results.