ChatGPT ads arrive in Chile: what changes for brands

Chilean brands can now buy ChatGPT ads. OpenAI announced on October 21, 2026 that its ChatGPT Ads platform is expanding to 26 new countries, including Chile, bringing the total to 89 countries, according to its official announcement. The company also said that more than 100,000 advertisers have run campaigns since it launched ads just over eight months ago.

89

Countries with ads

after adding 26 new countries

100,000+

Advertisers

in just over eight months

1.2B+

Weekly ChatGPT users

worldwide

Source: OpenAI, October 21, 2026

View the data as a table

Countries with ads	89 | after adding 26 new countries
Advertisers	100,000+ | in just over eight months
Weekly ChatGPT users	1.2B+ | worldwide

Where ChatGPT ads will appear

ChatGPT ads appear only on the Free and Go plans. Plus, Pro and Enterprise subscriptions will remain ad-free. OpenAI says ads are clearly labeled, separate from answers, and do not influence what the assistant says. It also states that conversations are kept private from advertisers and that it does not sell user data.

Before the expansion63

Since October 2189

Source: OpenAI, October 21, 2026

View the data as a table

Before the expansion	63
Since October 21	89

In Latin America, advertising started in Mexico and Brazil. Now 14 more countries in the region are added, including Argentina, Chile, Colombia and Peru.

How to buy ChatGPT ads from Chile

Advertisers can get in two ways, according to OpenAI:

1. Self-service, through Ads Manager at ads.openai.com.
2. Through technology partners, such as agencies or media-buying platforms.

The company said the next phase will add more formats, objectives, buying options and measurement tools, but gave no dates.

Why it matters for marketing in Chile

The logic is different from a search engine: in ChatGPT, people explain what they need, ask follow-up questions and compare options within a conversation. OpenAI is betting that an ad can appear at that moment of evaluation, before the purchase.

The potential audience in Chile is large: the country has 18.8 million internet users, 94.5% of the population, according to DataReportal, Digital 2026 Chile. But traditional search still dominates: Google accounted for 90.23% of searches in Chile in September 2026, according to StatCounter. ChatGPT ads add to the media plan; for now, they do not replace Google.

To plan with numbers, see the guide to developing a data-driven digital marketing strategy and the marketing KPIs worth tracking.